There are differences between cultures. For example between Germans and Americans. Because the differences are in foundational areas, they exert direct and constant influence on cross-border collaboration.
About cultural differences in one video and four minutes.
Hard vs. Soft
Culture is the hardest of the hard factors in the global economy.
There are understandable reasons for why we do not address culture.
But, we’re intelligent. We know that there are differences between cultures.
And the evidence has been abundant. Culture is the key to integration.