There are differences between cultures. For example between Germans and Americans. Because the differences are in foundational areas, they exert direct and constant influence on cross-border collaboration.

About cultural differences in one video and four minutes.

Hard vs. Soft
Culture is the hardest of the hard factors in the global economy.

Not Addressed
There are understandable reasons for why we do not address culture.

Analogies Explain
But, we’re intelligent. We know that there are differences between cultures.

Failures Warn
And the evidence has been abundant. Culture is the key to integration.