Ten videos. Twenty mins.
The story above is about communication.
In its most basic form, communication is the spoken and the written word. Emails. Telephone calls. Face-to-face conversations. Meetings. Written reports. Formal presentations. Communication with colleagues, customers, and suppliers.
Communication is more than words, however. It’s the thinking behind them that counts. But cultures communicate differently. If their daily communication with each other doesn’t work not much else will.