Failures Warn

About the evidence that cross-border combinations underperform in one video and one minute.

See the many failed cross-border mergers over the last two decades. See especially the big cross-Atlantic failures. The numbers involved are not small.

The press reported on them. The business schools talk about them. The consulting firms claim they can prevent them.

All of them cite cultural differences as the root cause. But none of them explain what they actually mean by cultural differences.

Far more common, however, are the failed cross-border mergers within companies. Departments merged. Teams combined. International projects formed.

No one on the outside hears about these failures.