“You got it wrong.”


Six Videos. Eight mins.

The story above is about relations with customers.

Every individual, team, and company is part of a business ecosystem, is a participant in a complex web of customer-supplier relationships. We receive something. An input. We add to it. Hopefully our contribution is valuable. We then pass it along.

Our approach to these interactions – our logic – is shared by both customer and supplier. For in all business relationships we’re either customer or supplier.

The question is, do business cultures take the same approach? If it turns out that they do not, and if colleagues are not aware of the differences, they could damage important business relationships very quickly.