Cornelsen Verlag – Book Description
E pluribus unum.
Out of many, one.
A German multinational takes over an American competitor. Post-merger integration fails miserably. Operating separately, consolidating their financials at the holding level, business is stable. Then comes the worldwide economic downturn, threatening the very survival of the company. How to respond? Breakup or make a last attempt at joining forces. For the two CEOs, an American in Philadelphia, a German in Düsseldorf, it‘s clear. Integrate! After secret meetings in New York and Philadelphia, they bring together the company‘s top American and German from each of the ten key disciplines. Washington, D.C. Strategy workshop. Three days. The goal: to formulate an integration roadmap. But how to overcome the cultural differences? The CEOs have done their homework. An expert – Otto John – is asked to guide them through the labyrinth.