Seven videos. Eighteen min.
The story above is about persuasion.
There can be no action without a decision to act. There can be no decision to act without considering the options to act. And those options have to be presented. Present. Decide. Act.
When we present, we persuade. We want our audience to say “yes”. But cultures persuade differently. Their logics are not fully aligned. If those differences are not understood, they will lead to suboptimal decisions.