One video. One min.
For six groups understanding the influence of national culture on their work is critical to success:
Executive management making strategic decisions. They need to make the right decisions.
Senior management leading cross-Atlantic teams. They need to execute that strategy effectively.
Long-term delegates building bridges between the two cultures. They need to build stable bridges.
Subject area experts sharing important knowhow between cultures. They need to communicate that knowhow clearly.
Colleagues living and working in their home culture, but collaborating with colleagues in the other culture. They are the foundation of global organizations. That foundation needs to be rock-solid.
And central functions professionals. They support the five groups above.