The cost of cultural misunderstanding in one video and one minute.
If this, and other differences, in how the two cultures communicate are constantly at play when Germans and Americans collaborate, what influence or impact will the differences have:
On the working relationship within the leadership team: meaning between Hans and his German direct reports on the one side, and his three new American direct reports on the other side?
On motivation, and therefore on productivity, within the American organization of two hundred engineers?
On overall cross-Atlantic collaboration within Hans’ organization: meaning between the American and the German engineering colleagues?
What is the impact on Hans’ bottom-line in dollars or euros? Now consider how the many similar situations there are within your company. What do those costs add up to?