The cost of cultural misunderstanding in one video and two and a half minutes.
Identify the most important process within your organization. It is that process which has the highest level of impact on overall success. Now imagine that you have two camps within the organization.
For the one camp the process is good. It’s their process. They have always worked with it. For the other camp, however, the process is foreign. They are not familiar with it, do not feel comfortable with it. Nor do they think it is effective.
What are the negative effects on the company?
The one side will not work effectively. Possibly they will try to ignore, change or even subvert the process. You know your own organization. What would that cost it in terms of lost productivity?
And what impact will the situation have on the actual work results produced by the organization Estimate the cost to the organization when its most important process is neither understood, accepted nor lived in a uniform, or near uniform, way.
And the impact on overall collaboration? If there is lack of unity, lack of cohesion, regarding the most important process, to what degree will cross-Atlantic cooperation suffer?
Let’s get specific. What does a decrease of 5% in the following three areas cost the organization: productivity, work outcomes, day-to-day collaboration
Now take that number – in U.S. dollars or in Euros – and multiply that times the number of organizations within the company whose success is based on Americans and Germans working well together.