Every colleague, team, company is part of an ecosystem. In a web of customer-supplier relationships. Receive something. Add value to it. Pass it along. It is an approach shared by both customer and supplier. What’s the German approach?
每个同事、团队、公司都是一个生态系统的一部分。在一个客户-供应商关系的网络中。接受一些东西。为它增加价值。把它传递出去。这是一个客户和供应商共同的方法。德国的方法是什么?
Consult vs. Serve
The Germans prefer consulting over serving. To consult the customer, to consult with the customer, is to work auf Augenhöhe, literally at eye-level, with the customer. The German people instinctively reject any form of master-slave business relationship.
And, the German customer prefers a supplier, consultant, vendor who insists on a business relationship auf Augenhöhe. Germans don’t want to be served, they want to bbe consulted, by an expert, at eye-level. It is a shared logic. All companies are both customer and supplier.
咨询与服务
德国人喜欢咨询而不是服务。咨询客户,与客户一起咨询,就是与客户一起工作auf Augenhöhe,实际上是与客户平视。德国人本能地拒绝任何形式的主-奴商业关系。
而且,德国客户更喜欢坚持Augenhöhe商业关系的供应商、顾问和厂商。德国人不希望被服务,他们希望被咨询,被专家咨询,在眼睛的高度。这是一个共同的逻辑。所有的公司都是客户和供应商。
Customer-Supplier Collaboration
In Germany two parties enter into a dialogue about matching a concrete request to the approach of the supplier. The what is then defined and agreed upon.
Once this dialogue is completed, there is limited input from the customer about the how, about the actual execution of the request. Responsibility for the how is transferred from customer to supplier.
客户-供应商合作
在德国,双方就具体要求与供应商的方法相匹配进行对话。然后确定并同意什么。
一旦对话结束,客户对 “怎么做”,即对请求的实际执行的投入有限。对 “如何 “的责任则由顾客转移到供应商。
Customer-Supplier Expectations
The German customer expects the supplier to complete the requested task correctly and expertly, meaning almost without error. The task is to be completed within schedule and budget.
These boundary conditions should be negotiated and held to as precisely as possible. Germans, however, will sacrifice schedule and budget in order to receive the product or service they ordered.
客户-供应商的期望
德国客户希望供应商正确、专业地完成所要求的任务,即几乎没有错误。该任务应在计划和预算范围内完成。
这些边界条件应该被协商,并尽可能精确地坚持下去。然而,德国人为了得到他们订购的产品或服务,会牺牲进度和预算。