A culture’s product philosophy defines what a good product is. Its characteristics. But wait. Differences between cultures means differences between product philosophies. What are the key characteristics of the German philosophy?
一种文化的产品哲学定义了什么是好产品。它的特点。但是，等等。文化之间的差异意味着产品哲学的差异。德国哲学的主要特点是什么？
Efficiency
Germany is not a resource-abundant society. And throughout its centuries-old history it has experienced times of acute shortages. These experiences have left their stamp on the German product philosophy, which considers efficiency a key charateristic of any physical product. Efficient in its development and manufacturing, as well as in its use. Germans strive to achieve more with less.
效率
德国不是一个资源丰富的社会。在其几百年的历史中，它曾经历过严重短缺的时期。这些经历给德国的产品哲学留下了印记，它认为效率是任何实物产品的关键特征。在开发和制造以及使用方面都很有效率。德国人努力做到事半功倍。
Intelligence
An intelligent product in the German culture goes beyond fulfilling its purpose as a tool or instrument. An intelligent product thinks with, in the sense of anticipating how a human being puts that product to work. An intelligent product is more than just the extension of its user. It can, and should, in some cases anticipate its user.
智能化
在德国文化中，一个智能产品超越了作为工具或仪器的目的。一个智能产品会思考，即预见到人类如何将该产品用于工作。一个智能产品不仅仅是其用户的延伸。它可以而且应该在某些情况下预见到它的用户。
Reliability
From the German perspective a product should never break down. It should be 100% reliable. Not only the German engineer thinks this, but also the German consumer. Germans are perfectionists. A reliable product, like a reliable person, delivers on it promise.
可靠性
从德国人的角度来看，一个产品不应该出现故障。它应该是100%可靠的。不仅德国工程师这样认为，而且德国消费者也这样认为。德国人是完美主义者。一个可靠的产品，就像一个可靠的人，要兑现它的承诺。
Durability
Germans prefer products which will last a long time. And for which they will pay a higher price. A durable product reduces replacement cost. It is also an indication of solid craftsmanship and the correct use of material. Durability is a sign of consistency, quality, of tradition and continuity. Durable products stand the test of time.
耐用性
德国人喜欢能持续很长时间的产品。他们会为此支付更高的价格。耐用的产品可以减少更换成本。这也是一个坚实的工艺和正确使用材料的标志。耐用性是一种一致性、质量、传统和连续性的标志。耐用的产品经得起时间的考验。
Quality
For Germans quality is primarily technical. In the sense of the four product characteristics mentioned above and others. They strive to go beyond the expectations and standards of the market. In every German engineer you‘ll find a scientist, an inventor, a tinkerer, in some ways also an artist. Quality is of such importance that it is not immediately placed in relation to price.
质量
对德国人来说，质量主要是技术性的。在上面提到的四个产品特征和其他意义上。他们努力超越市场的期望和标准。在每个德国工程师身上，你会发现一个科学家，一个发明家，一个修补者，在某些方面也是一个艺术家。质量是如此重要，以至于它不会立即与价格联系起来。
