# Four Questions with Numbers

You did the Four Numbers exercise. Now plug in some numbers.

### Target Number

First, you wrote your baseline number in the top-left quadrant. It’s in \$ or €.

### Key Success Factors

Second, you listed in the bottom-left quadrant the key success factors. Assign a % to each success factor. The total may not exceed 100%. Then multiply each % by your target number. This gives you a \$ or € number for each success factor.

### Based on Collaboration

Third, in the top-right quadrant you listed those factors dependent on cross-border collaboration. Assign a % to each success factor. The total may exceed 100% since you are estimating for each factor independent of each other.

Then multiply each % by that success factor’s contribution to the target number as estimated in the bottom-left quadrant. This gives you a \$ or € number for collaboration’s contribution to each success factor.

### Impact of Improvement

Fourth, estimate the impact of improved collaboration. That impact may vary. Improvement in one area may be more important than in another. Assign a % to each success factor.

Then multiply that % by the degree to which each success factor is based on collaboration, as quantified in the top-right quadrant. This gives you a \$ or € number for the impact of improved collaboration for that success factor. Add up those numbers. You have quantified (estimated) the impact of improved collaboration.

Back to Quantify.