Persuasion
Full vs. Positive
Germany
Auskunft: information. Pflicht: obligation. Auskunftspflicht: the obligation to inform. Germans present the full picture: what works and what doesn’t work. Anything less is unprofessional, dishonest, certainly unpersuasive. Patterns
United States
caveat emptor: “Let the buyer beware.” Americans present the positive picture: what works. The audience is obligated to expose what doesn’t work through critical questions. Persuasive is selling what works. Patterns
