Every colleague, team, company is part of an ecosystem. In a web of customer-supplier relationships. Receive something. Add value to it. Pass it along. It is an approach shared by both customer and supplier. What’s the American approach?
每个同事、团队、公司都是一个生态系统的一部分。在一个客户-供应商关系的网络中。接受一些东西。为它增加价值。把它传递出去。这是一个客户和供应商共同的方法。美国的方法是什么?
Consult vs. Serve
Americans do not make as clear a distinction between serving and consulting. They go hand-in-hand. Two sides of the same coin. Consulting is always a service to the customer.
Serving should always include bringing into play ones subject matter expertise. However, an American consultant, supplier, vendor, seldom sees themselves at eye-level with the customer. The customer is in charge.
咨询与服务
美国人在服务和咨询之间没有那么明确的区分。它们是相辅相成的。同一硬币的两面。咨询始终是对客户的服务。
服务应该总是包括发挥自己的主题专长。然而,美国的咨询师、供应商、卖家,很少看到自己与客户平视。客户是负责任的。
Customer-Supplier Collaboration
Collaboration in the American business context is defined first und foremostly by the customer. Customers not only define what they want, but also to a significant extent how they want it.
Collaboration means a high level of client input in the how. Customer requests are understood by both parties not so much as open topics to be discussed by equal parters, but as orders formulated and issued by the customer.
客户-供应商合作
在美国的商业环境中,合作首先是由客户定义的。客户不仅定义他们想要什么,而且在很大程度上定义他们想要的方式。
协作意味着客户对 “如何 “的高度投入。客户的要求被双方理解为不是由平等参与者讨论的公开话题,而是由客户制定和发布的命令。
Customer-Supplier Expectations
The American customer expects the supplier of a product or a service to complete a specific job. This task is defined by the customer. The customer, in other words, orders a product or service.
The customer expects the supplier to orient himself fully towards her individual needs and to respond as quickly as possible. At the same time, the supplier is expected to adapt to any change in scope of the task.
客户-供应商的期望
美国顾客期望产品或服务的供应商能够完成一项具体的工作。这项任务是由顾客定义的。换句话说,顾客订购的是产品或服务。
顾客希望供应商能完全面向她的个人需求,并尽快作出反应。同时,供应商被期望适应任务范围的任何变化。