There is no action without a decision to act. And no decision to act without considering the options to act. But options have to be presented. Present. Decide. Act. Ok, how do Americans persuade?
没有行动的决定，就没有行动。如果不考虑行动的选择，也就没有行动的决定。但选择必须被提出。呈现。作出决定。行动。好吧，美国人是如何说服的？
Objectivity
Americans link message and messenger. The message, its form, and most importantly its presenter create a unity. In the U.S. business context the presenter takes center stage. Americans believe that „you sell yourself first, then your product or service.“
客观性
美国人把信息和信使联系起来。信息，它的形式，以及最重要的是它的主持者创造了一个统一体。在美国的商业环境中，演讲者处于中心位置。美国人认为，”你首先要推销你自己，然后才是你的产品或服务”。
Competence
Americans strive to see problems as opportunities. And opportunities are to be exploited. Competent in the U.S. business context is that person able to recognize opportunities in difficult situations and to maximize on the gains they offer.
能力
美国人努力将问题视为机会。而机会是要被利用的。在美国的商业环境中，有能力的人是能够在困难的情况下认识到机会，并最大限度地利用它们提供的收益。
Systematics
Americans are particularistic in their thinking. They prefer to break down complexity into its component parts, in order to focus on the essential parts. Americans are skeptical of theory. Unless it is based on empirical evidence. Facts and experience are more persuasive.
系统性
美国人在他们的思维中是特殊的。他们更喜欢将复杂的事物分解成其组成部分，以便将注意力集中在关键部分。美国人对理论持怀疑态度。除非它是基于经验的证据。事实和经验更有说服力。
Reality
For Americans to be realistic includes understanding what is possible. The possible is determined not only by present circumstances, but also by the ability to shape a new future. Forward movement often demands moving away from the past.
现实
对美国人来说，现实包括理解什么是可能的。可能性不仅是由目前的情况决定的，也是由塑造新的未来的能力决定的。向前迈进往往需要远离过去。
Inform vs. Sell
In the U.S. business world to persuade means to sell persuasively. Persuasive argumentation leads the audience to a choice. The audience is then asked to make a choice. The American presenter is expected to state the so-called closing question, to ask for the sale, directly and with self-confidence.
告知与销售
在美国的商业世界里，说服意味着有说服力的销售。有说服力的论证会引导听众做出选择。然后听众被要求做出选择。美国的演讲者应该直接和自信地提出所谓的结束性问题，要求进行销售。
