A culture’s product philosophy defines what a good product is. Its characteristics. But wait. Differences between cultures means differences between product philosophies. What are the key characteristics of the American philosophy?
一种文化的产品哲学定义了什么是好产品。它的特点。但是，等等。文化之间的差异意味着产品哲学的差异。美国哲学的主要特点是什么？
Intelligence
For Americans products are meant to be tools or instruments. An intelligent product makes work and life easier. It expands possibilities. Intelligent products execute precisely the commands of the user. No more, no less. Most importantly, an intelligent product is easy to use. It is intuitively understood.
智慧
对美国人来说，产品就是要成为工具或仪器。一个智能产品使工作和生活更容易。它扩大了可能性。智能产品精确地执行用户的命令。没有更多，也没有更少。最重要的是，一个智能产品是容易使用的。它能被直观地理解。
Efficiency
The United States remains today one of the resource-richest countries in the world. Although efficiency is among the key characteristics of any product, Americans focus less on the conservation of material and of energy. Output almost always outweighs efficiency.
效率
美国今天仍然是世界上资源最丰富的国家之一。尽管效率是任何产品的关键特征之一，但美国人不太关注材料和能源的节约。产量几乎总是大于效率。
Reliability
For Americans a reliable product functions well under adverse conditions. If it has problems, the supplier reacts promptly with good service, at minimum additional cost via the warranty, and at minimum inconvenience by offering a replacement product.
可靠性
对美国人来说，一个可靠的产品在恶劣的条件下也能很好地运作。如果它出现问题，供应商会及时作出反应，提供良好的服务，并通过保修将额外费用降到最低，同时提供更换产品，将不便降到最低。
Durability
For Americans durability is relative. Products don‘t last forever. Change is, however, a constant. Products must adapt to the changing needs of customers. Americans value durability, but within a more narrow scope.
耐用性
对于美国人来说，耐用性是相对的。产品不会永远持续下去。然而，变化是一个常量。产品必须适应客户不断变化的需求。美国人重视耐用性，但在一个更狭窄的范围内。
Quality
For Americans quality is always a function of price. In fact, in the U.S. market it‘s all about value, about the relation of performance to price. Quality, in the technical sense, is an important product characteristic. But it is only one of several characteristics.
质量
对美国人来说，质量始终是价格的一个函数。事实上，在美国市场上，所有的东西都是关于价值，关于性能和价格的关系。从技术上讲，质量是一个重要的产品特征。但它只是几个特征中的一个。
